Lewis Hamilton becomes Tommy Hilfiger’s new global ambassador
By: S. Harding, Xiro Xone News March 15, 2018 Updated: 3:14 PM PT
Mercedes AMG Petronas has just announced that four-time Formula One World Champion Lewis Hamilton has been named global ambassador for team’s new apparel partner Tommy Hilfiger.
Earlier this year Mercedes joined forces with the famous American fashion designer in a multi-year partnership as the team’s official apparel supplier.
"I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger.
"Tommy's designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence,” said Hamilton after becoming the brands new global ambassador.
Hamilton will showcase Tommy Hilfiger’s line of menswear which includes Tommy Hilfiger Men’s Tailored Collection as well as Underwear, and Swimwear.
Tommy Hilfiger debuted his 2018 men’s spring collection at the TOMMYNOW “Drive” fashion event during Milan Fashion Week.
Hamilton’s presence in the fashion world spans from his time with fashion giant Hugo Boss to appearing on the cover high-end fashion magazines such as GQ, Esquire, and Prestige.
Founded in 1985, Tommy Hilfiger quickly became one of the world leading fashion brands with it’s range of young preppy high-end menswear.
Last season, Hamilton went on to win his fourth world title in Formula One drawing level with F1 legend Alain Prost and Sebsatian Vettel. Hamilton’s ability to transcend his success outside of F1 along with his popularity in America will most likely be a prefect fit for a brand such as Tommy Hilfiger.
Lewis Hamilton will begin his campaign for a fifth world title next week when the 2018 Formula One season gets underway in Melbourne, Australia .