Formula One driver Sergio Perez drops sponsor Hawkers over racially offensive tweet
By: S.H. Harding, Xiro Xone News November 10, 2016 Updated: 7:44 PM
Force India driver Sergio Perez has dropped one of his sponsors for sending a racially offensive tweet about his countrymen.
This was after sunglasses manufacturer Hawkers tweeted in the wake of Donald Trump winning the US Presidential election. The company tweeted: “Mexicans, put on these glasses so they can’t see your crying eyes tomorrow when building the wall”. From the start of his campaign, Trump has promised to build a wall along the border between the US and Mexico.
In response Perez tweeted: "Really bad comment. Today I am breaking my relationship with @HawkersMX. I will never let anyone make fun of my country."
The company immediately removed the tweets. Hawkers stressed that the comment was meant in joke. However, the Mexican driver did not find any of it funny and instantly cut ties with the sponsor.
“When I read the comment I didn’t find it funny at all,” Pérez said. “I have decided to split with the brand because I am not in favour at all of the comment.
“They are very sorry and I am very sorry, too. I know the owners and they have done incredibly well and the relationship was going to be very successful. But my country and people come first and I want to support them and won’t let anyone make fun of my country.”
Hawkers Mexico later apologised: “We have made a serious mistake ... it will not happen again.” Perez said that Hawkers had started production of 20,000 pairs of sunglasses with his branding.