Formula One and the FIA announce the launch of ‘Grid Kids’ Initiative
By: S. Harding, Xiro Xone News February 5, 2018 Updated: 9:42 AM PT
In another creative move, Formula One has announced the introduction of ‘Grid Kids,’ a pre-race ceremony format, as the ever changing landscape of F1 continues.
The new initiative will be a joint partnership with Formula One and the sports governing body, the FIA, as the sport leans towards a more family friendly and inclusive image.
Sean Bratches, F1 Managing Director of Commercial Operations said: “This will be an extraordinary moment for these youngsters: imagine, standing beside their heroes, watch as they prepare to race, the elite of the elite in motorsport, to be there, alongside them in those precious few minutes just before the start. What an unforgettable experience, for them, and their families. An inspiration to keep driving, training and learning so that they can dream of one day being there themselves. What better way to inspire the next generation of Formula 1 heroes.”
In conjunction with the FIA recognized national sporting authorities (ASN), twenty young participants who are already competing in karting or junior formula will be chosen by their local motorsport clubs on merit or by lottery. The FIA continue their efforts to inspire young drivers who hope to be the very heroes they will be standing next to on the grid.
FIA President Jean Todt said: “Formula 1 is the pinnacle of motor sport and the dream of every young racer competing in the junior series that make up the FIA’s single-seater pyramid, from karting all the way to F1. We are therefore delighted to bring that dream a little closer by giving the future champions of our sport the opportunity to stand alongside their heroes on the grid in the build-up to the race start. For the wider FIA, this is an excellent initiative that provides additional support to our members
ASNs in their efforts to grow motorsport worldwide through a unique reward they can make available to youngsters participating in their national series.”
Last week Formula One made the decision to end the use of ‘Grid Girls’ which were previously used as part of the pre-race ceremony. The latest change from the new administration is not the first. F1’s green racing series Formula E opted to used children in place of ‘Grid Girls’ opening the door for young people to have the experience of a lifetime.
The ‘Grid Kids’ will take their places at the Formula One season opener in Melbourne, Australia on March 25.