Force India uses their livery for a great cause as they partner with Breast Cancer Care Charity
By: S. Harding, Xiro Xone News May 24, 2017 Updated: 3:11 PM
With one of most intriguing colors on the grid, Sahara Force India have made great use of their new livery this season by Partnering with the charity Breast Cancer Care to help raise awareness.
The multi-year partnership with the charity, who will be celebrating their 25th anniversary, will have the iconic pink ribbon placed on the cars of Sergio Pérez and Esteban Ocon at this weekend's Monaco Grand Prix.
Team Principal Vijay Mallya said: “Our cars turning pink created a lot of positive buzz and it’s a pleasure to be able to harness this feeling to raise awareness for such an important cause and charity. We are proud to be working with Breast Cancer Care to bring their work into the spotlight and take advantage of Formula One’s global reach to improve the lives of everyone affected, directly and indirectly, by breast cancer.”
Since it was founded in 1973 by Betty Westgate Breast Cancer Care has helped men and women who have been affected by breast cancer get the information they need.
Director of Marketing at Breast Cancer Care Andy Harris said: “Together with our goal is to reach more people affected by breast cancer faster. Force India is committed to working with Breast Cancer Care to help achieve our ambition of doubling the number of men and women we support by 2020. We want to make sure everyone affected by this life-threatening disease gets the care and support they need to help them through one of the most difficult challenges they could ever face.”
Last year Breast Cancer Care helped more than 1.23 million in information and services.
At the start of the season Force India partnered with water technology giant BWT, the original reason for the exciting new livery color.
Sahara Force India's latest partnership is another great way for the team to use their visibility to raise cancer awareness while creating curiosity in markets unfamiliar with the sport they race in.