Force India turn heads with new livery and sponsor BWT
By: S.Harding, Xiro Xone News March 14, 2017 Updated: 9:13 AM
Force India will be seeing pink this season as they sport a new livery to represent their new title sponsor BWT ahead of the season opener.
BWT is Europe‘s leading water technology company. They supply private, industrial, business, hotel, and public sector customers with innovative, economical, and ecological technologies that guarantee maximum safety, hygiene, and health in the daily use of water.
Force India's new livery now joins the many talked about liveries this season such as Mclaren, Sauber, and Toro Rosso. The color scheme, which consists of pink, magenta, and silver, highlight the team's new partnership with the Austrian-headquartered water brand. The team also said that BWT's presence would be reinforced with BWT pink helmets for drivers Sergio Perez and Esteban Ocon to complement the new livery.
Force India Team Principal and Managing Director Vijay Mallya said: "The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history, It's a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter.
"For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One."
BWT CEO Andreas Weißenbacher added: "The collaboration with Sahara Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world. We share with Formula One -- the premier league of motor sport -- the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies."
Soon after the announcement, many took to social media in reaction to the team's new look