F1 to stop using 'grid girls’ ahead of the 2018 season
By: S. Harding, Xiro Xone News January 31, 2018 Updated: 12:02 PM PT
As the world of Formula One continues to change, the new administration has taken a bold evolutionary step by announcing the removal of grid girls from the sport ahead beginning with the 2018 season.
In a statement from Formula One, it says the time prior to the start of the race can be better utilized to introduce new creative ways to entertain fans before the lights go out.
“Formula 1 will end the long-standing practice of using walk-on grid girls, commencing with the start of the 2018 FIA Formula 1 World Championship season. These changes also apply to our other motorsports series that take place during the Grands Prix weekends.
Formula 1 considers the time spent by teams and drivers on the grid before a race as one of celebration, where guests and various performers can add to the glamour and spectacle of the Grand Prix, enabling promoters and partners to showcase their countries and products,” the statement reads.
With an ever-changing social climate, F1 felt the Sport needed to do the same says Managing Director of Commercial Operations Sean Bratches:
“Over the last year we have looked at a number of areas which we felt needed updating so as to be more in tune with our vision for this great sport. While the practice of employing grid girls has been a staple of Formula 1 Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms. We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world,” he said.
Recently many industries have reassessed their practices involving women with the ongoing shift in society. F1’s new administration continues to move the sport into the 21st Century.
As the push for women in more prominent positions in motorsport continues many will feel that F1’s latest change could be a positive one. The 2018 Formula One season gets underway in less than two months in Melbourne, Australia.